Thanks for the feedback.
The quickest way to build followers is to constantly share your posts in owners clubs and car sell pages, that way you are building up targeted likes from people who have an interest in what you are selling.
A few basic tips:
Post engaging photos, videos, articles etc which are going to get people to like and comment, even if its not directly related to the cars you are selling. Facebook pages are now set up to only show your posts to people that have engaged with your page. There is no point having 20k+ likes if your posts aren't coming up for 99% of those 'followers'. If you just post boring photos of the cars you are selling constantly people will get bored very quickly.
Be tactical about timings of posts, our audience are most active at around 5pm so we aim a lot of attention grabbing posts around that sort of time. It will be different depending on who your followers are and who your target market is.
We did do a car giveaway a while back which did help us gain a lot more followers. We chose a Clio Sport as we knew that wouldattract the right sort of people for our business model, people who have an interest in performance cars and modified cars. We did it as a joint venture with our bodyshop, they painted the car Nardo Grey to help boost their online profile as well as ours. Showing progress photos and posts etc kept the giveaway engaging for the 4 weeks it was live. In my opinion, for a giveaway to work and build the right audience then you have to think of a unique way of doing it, otherwise you have a page full of full time mummys who will more than likely never be interested in buying one of your cars or even engaging in any more posts once the competition is over.
You have probably seen that we offer a £100 reward for anyone that shares the post and it leads to a sale. This encourages a lot of people to share the posts which increases your reach and hopefully builds more followers. We have also sold a few cars this way, worth the £100 in my eyes.
We had a an open day with a DJ and some food vans which went down really well. Lots of people turned up and it helped get our name out there. We are already planning another one in the next few weeks. People check in and post photos on Facebook which again builds followers.
I spent a lot of time reading and watching videos about how to be successful with Facebook, theres lots of good information if you spend the time to research it. We sell around 40% of our cars through Facebook, more so than Auto Trader, ebay or piston heads. We purchase at least half of our stock from people who message the page looking to sell.
It really is a valuable tool, hope some of this helps. Good luck.