9:27 am, December 20, 2017
AUTO TRADER is set to launch a new ‘monthly search price experience’ that will allow consumers to find the right finance deal for their budget.
This new function, developed alongside Codeweavers, will provide a very strong new platform for retailers to increase their penetration in the growing car finance market, and advertise their finance deals much earlier in the consumer’s buying journey.
The launch will be supported by a multi-million pound advertising campaign that will launch on Christmas Day, and run until April 2018 at cinemas and on television. As a bonus, existing AutoTrader customers will be able to advertise their financing deals free until April 1, 2018.
AutoTrader’s retailer and consumer product director Jason Biffin said: ‘After months of comprehensive testing we’re thrilled to be taking the next step in creating a complete finance solution for retailers and consumers.
‘The ability for a consumer to search based on their monthly budget forms part of our ongoing commitment to help our customers profit through finance. Retailers regularly tell us that they’re missing out to high-street or specialist lenders. Today, we’re arming them with a competitive advantage; the opportunity to engage with car buyers at the very beginning of their car-buying journey, not at the end of it.
‘Our aim is to provide our customers with the tools and insights they need to succeed in today’s increasingly competitive market. With the launch of our far-reaching advertising campaign we’re driving even more well informed consumers to our marketplace with a monthly budget in mind. We’ll leave our customers to do what they do best and capitalise on the opportunities it will create.’
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