CAMBRIA Automobiles opened its second Lamborghini dealership yesterday, November 6, to a bustling crowd of prospective and existing supercar buyers in Kent.
The new location in Tunbridge Wells consists of a 300-square metre showroom, furnished with the latest Lamborghini branding and corporate identity.
Chief executive of Cambria Mark Lavery welcomed Lamborghini chairman and CEO Stefano Domenicali to the dealership, where they unveiled the new Aventador SVJ to the UK audience.
Earlier this year, the dealer group opened its first location with the Italian supercar brand in Chelmsford and its excited about the growth of this already fruitful relationship.
Lavery explained: ‘Once we found out it was Essex and Kent, honestly, it was a no-brainer, from a demographic point of view and the amount of the country’s wealth that’s in these two counties.
‘There wasn’t a difficult decision to bring a dealership to Royal Tunbridge Wells, in the Garden of England, it’s demographically perfect with the fantastic location and we’ve had good experience with the brand over in Essex. I think the potential with the brand is frankly what we make it.
‘And Chelmsford – there had never been a Lamborghini dealership in Essex. We’ve been very excited with the orderbanks in both businesses!’
He added: ‘I think we’re at a unique time now with Lamborghini, with the arrival of Urus. You couldn’t have a facility like this without Urus. Urus’ target is to double Lamborghini’s sales globally from 3,000 to a minimum of 6,000.’
Speaking at the opening of the dealership, Domenicali said: ‘The UK is a significant and growing market for Lamborghini. The investment made by our partners in new dealerships, both here and around the world, reflects our brand’s growing appeal, particularly among a broader audience attracted by the new Lamborghini Urus.
‘This new UK facility perfectly represents the marque, not only in terms of our corporate identity but most importantly, as an environment to present our expanding model line-up to a diverse and growing client base.’
Lavery explained to Car Dealer that this opportunity left him feeling ‘positive’ despite current problems for the car market in the UK.
‘We’re in it for the long term. WLTP has caused some concerns and Brexit, and I think when the market softens you see different retailers acting in different ways,’ he said.
‘Our stance is when the market softens we should be quite aggressive and make the most of opportunities. When the opportunity came up it didn’t take a lot of thinking about.
‘We take a view that we’ve got to grasp the opportunities afforded to us. During the last financial year, Jeep and Alfa Romeo left us in Chelmsford and were replaced with Lamborghini and Bentley.
‘Honda and Mazda were here, we replaced them with Lamborghini and Bentley through consultation. McLaren was an open point so realistically temporary showroom, but we know McLaren will be really strong in North London.’