THE online car search engine Carsnip officially launched its new search and analytics platforms this week, with an invitation to UK dealers to join the industry names already signed up to its founder dealer scheme.
Founders of the so-called ‘Google for cars’ start-up are looking for at least 500 dealers to register for its analytics product which is designed to disrupt the dominance of the classified ad sites through its mix of big data, machine learning and natural language search functionality.
Carsnip’s founders revealed the new analytics tools this week after testing beta versions of its software for more than six months. Its unique search functionality delivers personalised car results for buyers based on the real search terms they use, allowing dealers to make more informed sales decisions.
Well-known dealers already signed up include Blue Bell, Jim Reid Vehicle Sales, Knights BMW, Mrs Mini and Specialist Cars of Stoke. More industry names are expected to be announced as founder dealers in the coming weeks.
Alastair Campbell, Carsnip CEO, said: ‘The momentum behind Carsnip is building day by day. Paying for your stock to be listed is outdated and paying for leads instead of intelligent, targeted clicks to your website is a thing of the past.
‘A year ago I promised dealers that Carsnip would list every dealer’s stock for free and build a better experience for the consumer. We’re now delivering on that promise. We’ve got more stock than any other website, have partnerships with big UK brands to drive targeted traffic and have more big-name partnerships to announce over the coming weeks.’
Early adopters who sign up for the new analytics product will be represented by a dealer panel to help Carsnip’s developers keep improving its software for the benefit of dealers. They’ll also be guaranteed to get 25 per cent off all future Carsnip products and services.
Carsnip is backed by investors at Google and Microsoft, as well as the early backers of Pinterest. They’re now on track to raise further investment by the end of June, ahead of its launch with at least two well-known UK High Street brands.
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