It’s a cinch! New online site aims to raise quality of leads for dealers and supermarkets

It’s a cinch! New online site aims to raise quality of leads for dealers and supermarkets

A NEW online service for finding, buying and selling used cars has been launched to dramatically raise the quality of leads passed to dealers and car supermarkets.

Cinch, developed by parent company BCA, was built in direct response to consumer research, feedback from dealers and market demands. People can search based on their lifestyle needs to find their perfect car from a trusted dealer network or car supermarket.

The site – a sister brand to webuyanycar.com – provides a quick, easy, personalised and jargon-free experience. Customers can search, browse and learn more about what cars suit their needs, all in one place – to a point where they’re ready to buy. This way, Cinch passes on better-quality leads to dealers, with the aim of increasing conversion rates and removing inefficiency.

It can integrate into almost any existing partner system. and is aiming to grow quickly by working in partnership with leading dealers, car supermarkets and OEMs from across the UK. Cinch only lists cars under seven years old that have covered 70,000 miles or less. Many of BCA’s partner dealers and car supermarkets have already signed up, with more joining every week.

Cinch was developed following a poll of 2,192 car buyers in December 2018 that revealed that 26 per cent of car buyers – just over two million of the 7.9 million people per year who buy a car – don’t feel confident finding and buying a used car, while nearly a third (31 per cent) find the process daunting, and 45 per cent (more than 3.5 million people) do not enjoy the process of finding and buying a car.

Divisional chief executive Jonny Crow, pictured, said: ‘Every element of Cinch has been built in direct response to what the dealers and consumers have told us they want from the car finding, buying and selling process.

‘Consumers want more intuitive offerings, and we can see dealers under increasing financial and operational pressures to convert consumer leads in the current automotive market. We want to help.

‘Many consumers currently arrive at dealerships without really knowing what they want and dealers get overloaded with undifferentiated inquiries. Cinch cuts through this inefficiency, empowering dealers with better qualified leads that have a higher likelihood of conversion and helping consumers make the right decision.’

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