AUTOMOTIVE video technology expert CitNOW has announced the appointment of Geoffrey Page-Morris as non-executive chairman.
This follows his appointment as a board advisor earlier in the year.
Page-Morris will assume the new role with immediate effect to support the growing firm which currently works with 31 OEMs across Europe and 91 of the top 100 automotive dealer groups in the UK.
Building on a wealth of automotive experience, prior to joining CitNOW, Page-Morris spent 18 years with car dealership group Sytner.
Commenting on his appointment, Page-Morris said: ‘I liked CitNOW from the off. The ability to seamlessly present a personal video quickly within an existing dealer’s process, in sales or aftersales is very compelling.
‘The simplicity of approach by CitNOW encourages sales executives and technicians to immediately get stuck in and have a go. That’s so important, especially when every management team, not surprisingly, is looking for results.’
Alistair Horsburgh, CEO at CitNOW, commented: ‘We’re absolutely delighted to make this appointment. It’s a sign of the growing maturity of our business. Geoffrey has been a great support already; it was a perfect match to extend his involvement with the business in this way.’
CitNOW’s continued growth is supported by a recently-completed multi-million-pound fundraising deal. This has been provided by Santander Growth Capital and Angela Barrow, the company’s first equity investor and new advisor to the board.
Earlier this year, CitNOW also entered the top 20 companies in the Sunday Times Hiscox Tech Track 100.
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