DACIA has launched its Dacia Buy Online website today, giving anyone with access to the internet the power to purchase a car from the brand.
Dacia Buy Online enables customers to purchase a new Dacia in four easy steps based on model, budget and payment choice. The platform allows customers to buy the range anywhere, at any time, from any connected device covering the full customer journey.
Customers can choose payment options, both cash and finance with full online acceptance, selecting a customer deposit contribution and set a monthly budget. They can even part-exchange their existing car which will be collected as part of the new vehicle handover.
All Dacia models are available to purchase online, where customers can select the choice of colour as well the ability to add service and warranty packages.
Dacia Buy Online launches hand-in-hand with the Dacia dealer network, which supplies the vehicles to the customer. To complete the process customers can choose either Click & Collect from their local dealer or choose home delivery, with the car available from UK stock within two weeks.
Louise O’Sullivan, head of Dacia UK, said: ‘With our new Dacia Buy Online platform our customers can now find an additional 150 million Dacia dealerships at their fingertips.
‘Whether you’re sofa surfing, browsing on the bus, or scrolling whilst strolling – we’re making car buying simpler. You can order a Dacia online today and have it delivered to your driveway within two weeks.’
To mark the fact you can now buy a Dacia anywhere, Dacia has created a ‘pop up dealership’ in the remote Yorkshire countryside inside a bus stop on the A64 between Pickering and Whitby (pictured above). It will be open to potential car buyers with a connected device today between 9am to 2pm.
O’Sullivan added: ‘Times really are changing and our research shows that consumers are prepared to click and buy whenever and wherever is most convenient for them, regardless of time of day or location, due to the time pressures of everyday life.’