8:05 am, October 8, 2008
TRIDENT Honda is launching the all-new Jazz with a unique stunt.
Its Ottershaw and Weybridge-based dealerships will be helping charities supported by the local Hoe Bridge School – by squeezing into a Jazz as many kids as possible!
The challenge will be held at Woking’s Pool in the Park festival on October 18th. It’s part of the Woking Rotary Swimathon – an event Trident is also sponsoring.
And for every kid squeezed in, Trident’s MD, Richard Roberts, will donate £10.
It’s the perfect way to demonstrate the new car’s added flexibility, reckon dealership staff. They’ll be on hand at the event, in force, for a unique sales opportunity in front of key target customers for the new car.
Ingeniously, the company has even invited photographers and organized a photocall. What a way to ensure some free, positive PR, we reckon…
We’ll be watching for Trident’s success at the event, and seeking feedback on how it all went. Because it’s certainly a great example of leftfield thinking in a challenging market…
