DRAGON2000 has teamed up with three leading live chat service providers – Talkative, Visitor Chat and Click4Assistance – to assist dealers using their DragonDMS software and websites.
Dealers who take advantage of having live chat on their websites benefit from their customers having access to an instant messaging service, which allows them to quickly and easily begin a conversation with their business.
The live chat facility appears on websites 24/7 and allows customers to communicate with dealers outside of office hours.
Dealers can choose from two types of chat including attended live chat, which enables a third-party operator to answer website enquiries on behalf of the dealership, and non-attended live chat where dealers can respond to the chat themselves.
With figures recently released by Talkative showing that each live chat averages 17 minutes in length, dealers may prefer to have a live chat provider answer their website enquiries.
Running 24/7, the attended live chat service allows customers to always engage with a UK-based agent, who is trained up on how the dealer’s business works.
Qualified leads are then integrated into the DragonDMS, regardless of the website provider, so that dealers can progress serious enquiries through to sale.
Alternatively, dealers can opt for the non-attended live chat, where all enquiries come through on a dealer’s website in real time, allowing them to deal directly with the customer.
Mark Kelland, commercial manager of Dragon2000, said: ‘Recent figures show that 56 per cent of automotive enquiries are made outside of 9am-5pm office hours, so live chat can make a real difference to a dealer’s lead conversion rate.
‘More and more dealers are recognising the benefits of online chat, as it is a valuable tool to give dealers first-hand experience of how well their website is promoting their business by noticing trends in the live chat enquiries they receive.’