DESPITE recent controversies, Facebook continues to be massively popular all around the world – and here in the UK.
Car dealers of all shapes and sizes have found it to be a great way to market their cars and increase awareness.
Mark Kelland, commercial manager at Dragon2000, said: ‘Dealers who embrace Facebook as a marketing channel to promote their stock are able to target potential customers who are likely to buy their cars and take up their finance deals.
‘Increasingly, dealers are telling us how effective Facebook is for generating enquiries and sales. In some cases, deposits have been taken within only a few hours of a vehicle offer being posted.
‘Dealers who ignore Facebook are missing out on a massive marketing opportunity. When a dealer posts a promotion, or has their stock displayed on a dedicated stock tab, it is seen by a huge number of consumers who are already interested in that dealer’s brand.
‘Many consumers use Facebook to research dealers and check out reviews and comments to get a feel for the business. Dealers can have their business page verified as a genuine business by Facebook, which adds a grey tick to indicate it is an authentic page for that business.
‘The best way dealers can make their stock list available to Facebook users is to have a separate vehicle tab on their business page, so they don’t crowd out the timeline content that keeps their audience interested. This allows users to browse stock without having to leave Facebook.
‘Dragon2000 dealer website customers can have an integrated stock tab added to their Facebook business page, allowing them to automatically display their vehicles, complete with prices, photos and vehicle specifications, with a link directly to their website.
‘The reality for dealers today is that marketing their business and stock using Facebook is too effective to be ignored. Facebook is free to use – all it costs the dealer is a little time and effort in posting interesting updates to keep their audience engaged.’