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Honda showroom transformed into ‘a modern retail store’

Time 9:14 am, March 10, 2017

VERTU Honda is preparing for an exciting 2017, as it celebrates the opening of its brand-new showroom in Boston, Lincolnshire.

The dealership, which has been on the same site in Marsh Lane since 2000, has seen its showroom transformed into a modern retail store, offering an enhanced customer experience.

The growing company has invested significantly in the new outlet. Work on the premises started in October 2016 and was completed in January 2017, coinciding with the launch of the all-new Honda Civic.


As well as the showroom itself being bigger, the building now boasts a whole host of new facilities for customers, including a bigger, more comfortable lounge area featuring disabled-access toilets, refreshments, TV and an information station with free wi-fi and children’s zone.

The showroom has been completely remodelled in order to give buyers more room to view the vehicles on display and offer a more sophisticated customer experience.

Matt Hodgkinson, general manager at Vertu Honda Boston, added: ‘The new showroom helps us to provide customers with the complete Honda experience, whether for familiar faces or someone who’s never visited us before.


‘The significant investment we have made into the dealership shows the commitment we have made to help build on our past success and we’re excited to see what the future holds for us.’

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Dave Brown's avatar

Dave, production editor on Car Dealer Magazine, is a journalist with more than 30 years' experience in the worlds of newspapers, magazines and public relations.



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