6:09 am, November 13, 2008
HPI’s free seven-day insurance product for dealers, Driveaway, has just signed up two new car manufacturers.
SsangYong and Daihatsu are the latest makers to join the scheme.
Allowing dealers to offer comprehensive insurance for a week to both new and used car buyers, Driveaway is unique. Because dealers act as ‘introducers’, the dealer does not have to be FSA-regulated.
The Norwich Union-supplied product is easy and quick to enact. The customer just has to call a dedicated telephone number. Cover notes are then e-mailed, so dealers can tax the vehicle.
Nigel Unwin, marketing director of SsangYong, said: ‘Our entire Approved Network has begun to offer Driveaway to customers.
‘The overriding benefit is that it removes sale obstacles, enabling dealers to quickly secure a sale, and leave customers with the satisfaction that they can drive away as soon as the deal is signed.’
Driveaway will now be introduced across all SsangYong dealers.
Roy Marshall, aftersales director at Daihatsu, added: ‘Our customers and dealers have really appreciated the ease at which tax and insurance issues are resolved – it gets the deal done, to the benefit of everyone.’
‘With times so tough, it is no surprise that Driveaway has been so successful,’ said HPI automotive director, Daniel Burgess.
‘Any product that helps dealers close a deal is invaluable. Without having to worry about FSA regulations, the dealer can get on with the business of selling, and customers can take advantage of extremely competitive insurance package – where average premiums recently fell to their lowest level this year.’
What will happen to the used market?
