HR OWEN has agreed a remarketing deal with BCA that will see high-end luxury vehicles sold at Blackbushe as part of a regular ‘Top Car’ event.
HR Owen is one of the world’s largest retailers in Rolls-Royce, Bentley, Ferrari, Lamborghini and Bugatti brands. The company is headquartered in London and operates 14 sales and 17 aftersales sites across 11 brands.
The vehicles will be sold on alternate Wednesdays at Blackbushe. Around 20 high-value vehicles will be on offer in each sale, with all cars fully pre-sale prepared to retail standard.
BCA is supporting the sales programme with a strategic marketing campaign that includes branded e-marketing and online awareness through BCA’s website, Auction View bulletins and Showroom feature.
BCA’s dealer sales director, Dave Burden, said: ‘We are delighted to announce this significant partnership with HR Owen, a brand synonymous with luxury, prestige and performance vehicles. We are sure this new sales programme will attract attention from buyers across the UK and potentially even further afield.
‘Blackbushe has a well-established reputation for remarketing high-value vehicles and we are confident that the selection of attractive premium stock offered by HR Owen will quickly gain a loyal following from our buyers, both in the auction hall and online.’
Mark Rose, HR Owen head buyer, said: ‘BCA are the acknowledged market leaders and share our focus on customer service and quality which makes them a good fit for our business.
‘BCA offers an innovative and joined-up approach to remarketing, together with a wide range of complementary services that meet our needs and we are confident this new sales programme will prove to be a great success.’
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