JAGUAR is inviting customers to test drive its XE against segment rivals through group tests arranged at UK showrooms.
More than 250 examples of the three main rivals to the Jaguar XE have been brought in for the first weekend of September and placed at key Jaguar retailers across the UK for the magazine-style group tests to take place.
Jaguar Land Rover UK managing director Jeremy Hicks said: ‘Our offer is simple: if you are interested in test driving a Jaguar XE, but are uncertain about how it will compare against its key rivals, then contact your local Jaguar retailer and arrange your own personal group test.
‘It’s a bold move, never done before by a manufacturer in the UK, but the Jaguar XE speaks for itself. It is the best looking car in its class, appealing to the heart but with class-leading running costs that add up to a shrewd financial purchase.’
It’s a bold statement but the UK MD isn’t worried with the XE boasting many awards already as best in class.
He said: ‘It’s a class leader across the key measures of efficiency, performance and cost of ownership and absolutely holds its own in the most hotly contested sector of the market against the most established players in the world. We know it, the critics know it, now it’s time for car buyers across the UK to know it – and crucially, experience it – for themselves.’
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