JAGUAR Land Rover is set to boost its London sales operation with seven new or upgraded state-of-the-art retail facilities in London.
The new retailers are based in Sunbury-on-Thames, operated by Sytner, and one at Staples Corner, operated by Spire Automotive. These will join the three existing ARCH corporate identity sites in West London, Stratford and Battersea.
The Sunbury-on-Thames location will be a ‘Global Statement Site’ for the UK, boasting 17,000 square metres of floor space. It will be based just off the M3 motorway into London, in full view of around 72,000 drivers every day. Built around the brand’s new premium corporate identity, which is being rolled out across all retailers by 2020.
Combining all elements of the Jaguar Land Rover business, including Special Vehicle Operations and Jaguar Land Rover Classic divisions, construction on this statement site is due to begin on the new site in August and to be completed by the end of 2019.
The second new retail location will be based at the interchange between the North Circular and Edgware Road flyover. Operated by Spire Automotive, the building provides more than 8,000 square metres of accommodation arranged around a central atrium to draw customers up through the showroom. At each level the primary aspect of the building is rotated to address key approaches from the north, south and east.
Work on the new Staples Corner showroom will begin in April, and will be completed by October 2018.
By the end of 2019 Jaguar Land Rover will have ten brand new or upgraded retailers in London, along with four supporting authorised repairers, to help maintain the growth in the Jaguar Land Rover business over the next decade.
Jaguar Land Rover UK MD Jeremy Hicks said: ‘The Jaguar Land Rover business has seen huge sales growth and significant development of its model range in recent years, and our retail partners are evolving the sales network to reflect that. These new London sites not only make it more convenient for our customers in the capital but they also provide a significant boost to our visibility, with cutting-edge design and an ideal showcase for our vehicles.’
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