Manheim Auctions Leeds, which has been operating on the same 17-acre site in Rothwell since 1963, relaunched this week with a Cirque du Soleil-themed festival, showcasing state-of-the-art auction lanes and facilities for buyers and vendors, along with a raft of clever technology.
Formerly split into two separate auction halls with a dividing wall, Manheim has substantially redeveloped its Leeds centre to allow for the creation of two distinct lanes within an open plan environment.
The new design provides easy access for buyers to move between simultaneous auctions, while sound-proofing ensures the noise is contained within each lane.
Manheim operations director Chris Cush said: ‘We’re very excited by the changes to our Leeds auction centre, which should make it far easier for buyers to view and bid on multiple vehicles within the sales programme.
‘As well as making for a more pleasant and convenient environment, we have also listened to the needs of our vendors and introduced a number of changes to support their promotional initiatives.’
Sean Parnham, general manager at Manheim Auctions Leeds, added: ‘With more than 65,000 vehicles passing through our Leeds centre each year, we felt the time was right to invest in updating the look and feel of the site to better reflect the needs of our buyers and vendors.
‘This confirms Manheim’s commitment to investing in world-class facilities to further enhance the customer experience.’
For the launch week (March 17-22), Manheim is offering buyers and vendors a number of Cirque du Soleil-themed incentives. The grand opening on Monday, March 17 featured live performers, a red carpet and hundreds of pounds-worth of prize giveaways, attracting more than 500 buyers both in lane and online.