MG electrifies dealers at annual conference

MG electrifies dealers at annual conference

MORE than 130 dealer representatives attended MG Motor UK’s annual Dealer Conference and Dealer of the Year Awards in Birmingham – where they were treated to the official unveiling of the iconic British brand’s first battery electric car.

The MG ZS EV is set to launch in September 2019, and attendees also heard about ‘Momentum & Growth’ – MG’s mid-term sales plan that aims to treble its sales volumes over the coming years.

MG used the conference as well to announce the launch of its aftersales customer retention programme to generate increased service profitability through the rapidly growing MG parc.

The highlight of the event was the gala dinner, which included the 2018 Dealer of the Year Awards. More than 20 MG dealerships and their staff were recognised for their outstanding performance during 2018. Nathaniel Cars took the overall accolade for Dealer of the Year, while runners-up gongs went to Eric Stead, WH Brand and Apple MG.

Daniel Gregorious, head of sales and marketing at MG, said ‘After an incredible 2018, during which we doubled our sales volume, it was a huge privilege to recognise the dealerships and people who made it possible.

‘This is a real team effort and we’re delighted that our dealers were able to join us in celebrating the sales growth that we achieved together. 2019 will be another exciting year for MG, with exciting product launches on the horizon and the UK’s best value-for-money cars in our showrooms.’

2018 Dealer of the Year Award Winners

Dealer of the Year – Nathaniel Cars (Cardiff & Bridgend)
Dealer of the Year Runners-up – Eric Stead MG (Sheffield)
Dealer of the Year Runners-up – WH Brand (near Spalding)
Dealer of the Year Runners-up – Apple MG (Gravesend)
Biggest-Selling New Dealer – Norfolk Motor Group (Norwich)
Fastest-Growing New Dealer – Summit Garage (Dudley)
Highest Achievement Versus Target – Chorley Group (Chorley)
Best-Selling GS Dealer – NT Shaw (Louth)
Best Off-Site Product Placement – Frasers of Falkirk

Pictured from left are head of aftersales and parts Harvey France, Daniel Gregorious, Nathaniel Cars sales and marketing manager Nathan Griffiths, and MG mascot Morris the Bear

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