Launched this week, their new marketing tool – called ‘The Eye’ – integrates with Motors.co.uk’s existing product range, and provides live statistics to show the performance of a specific advert on the classified site its self.
Dealers can look at a number of statistics – including the number of times their vehicle has been viewed, and which models in particular are proving to generate the most leads for the dealer.
A dedicated phone number is also given – allowing Motors.co.uk to track the number of calls generated, and dealers to compare the numbers to their marketing spend. Dealers can also monitor, download and track calls in real time – helping evaluate and train sales team staff.
Motors.co.uk’s Dermot Kelleher explained the potential usefulness of the tool: ‘There is a huge amount of competition in the used car marketing sector, driving up quality and performance,’ he said.
‘It can be all too easy to throw money at every channel out there and then struggle to identify which one actually delivered the sale. But, ultimately, the success of a dealership will rest on the number of cars it sells.
‘If a dealer doesn’t know where the most recent sale has come from, how can they generate the next one?’