8:59 am, January 8, 2014
MOTORS.co.uk now advertises more cars aged three years and under than any other online used car classified site, new data reveals.
The company attributes its changing stock profile to a marked increase in the number of franchised dealer groups using the site, swelling its overall stock levels to more than 260,000 cars.
Andy Coulthurst, managing director at Motors.co.uk, said: ‘We have always been a partner of choice among both franchised groups and independent dealers. However, in the lead up to our national television campaign launching on January 16, we’ve seen more franchised dealers, who typically carry younger stock, engage with us.
‘This, combined with our fixed subscription offering that allows dealers to advertise 100 per cent of their stock at no additional cost, has propelled us quickly to this position.’
Motors.co.uk’s believes its new Smart Search function will help direct customers searching for a car under three years old to the largest selection of classified advertised cars from brands such as Audi, BMW, Ford, Mercedes-Benz, Nissan, Peugeot and Vauxhall.
Coulthurst added: ‘Of the top 20 brands by used car market volume, we are number one across fourteen of them and are heavily targeting the remaining six. We are also growing our stock in the older profile bands as we sign high volumes of independent dealers to Motors.co.uk.’
And Motors.co.uk believes the number of vehicles advertised on the site will grow due to new tools including the ability to add-in recently sold cars into consumers’ searches – a feature used by property websites such as Zoopla and Rightmove.
