2:29 pm, June 26, 2008
MINIS will now be sold on Exchange & Mart, as the maker signs up with the well-known sales avenue.
All 145 MINI sites in the UK can now use Exchange & Mart as an approved sales platform.
The deal follows a similar one forged with BMW Used Approved last year – and dealers are quickly taking advantage, with around 600 cars advertised to date.
Suzie Hewitt, dealer marketing manager for MINI, said: ‘As more of our dealerships prepare to take advantage of this new relationship, we expect to see the volume of cars loaded onto exchangeandmart.co.uk rise sharply, with a potential 4000 to be added. The site offers our dealers a highly flexible package that is easy to use, making uploading of stock fast and efficient.’
‘This is a very exciting partnership for Exchange & Mart, as the strength and integrity of the MINI brand makes it a favourite among used car buyers,’ added Debra Healy, Digital Director of Exchange & Mart.
‘As a recognised business partner, we are now in the position to benefit from the sheer volume of vehicles MINI dealers are looking to advertise online.’
