Polestar to avoid traditional dealership set-up

Polestar to avoid traditional dealership set-up

GEELY will avoid the traditional dealership set-up with its Polestar brand, favouring an online sales method instead.

Customers will be able to buy Polestar models via an online subscription, the same system that Geely has already announced it will be using for its Lynk & Co brand.

All Polestar models will be sold online with a two-year or three-year subscription, paid in monthly instalments. Pick-up and delivery options will be included in the price, and customers won’t have to pay a deposit. In addition, Polestar owners will have the option to rent other Volvo Cars vehicles.

Polestar issued a statement, saying: ‘The flat rate subscription means that having a Polestar car becomes a hassle free experience for the customer.

‘This is facilitated by Phone-As-Key technology. It allows the owner to share a virtual key with a third party, and also enables access to a host of other on-demand features.

‘This concierge service ensures that the customer only needs to focus on the enjoyment of driving.’

The Polestar 1 – a 592bhp electric 2+2 coupe – will be the company’s first model. Orders for the car are now being taken.

MORE: Volvo and Geely get together to move ahead on EV technology

MORE: Volvo Cars UK boss Nick Connor promoted to chief executive at Polestar

MORE: Volvo Cars buys 100 per cent of Polestar

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