4:40 pm, May 8, 2008
AN INVENTIVE Subaru dealer has devised a see-through car to promote the benefits of the new Boxer Diesel engine. And not only is the Subaru Outback turning heads but it has drastically boosted showroom footfall.
The car appears to have a bonnet made of glass, with every engine detail meticulously replicated on a vinyl wrap.
Equally startling is the side of the car which shows the engine plus Subaru’s famous symmetrical all-wheel drive system and even the exhaust silencer.
‘Being the world’s first boxer diesel engine, we though we should come up with something equally revolutionary to get the car noticed,’ said Ian Armstrong, dealer principal of Stan Palmer Sales of Carlisle.
He added: ‘We saw a cutaway picture of the engine in the brochure and that got us thinking about taking it one step further. The reaction has been fantastic, with people almost tripping up as they walk past.
‘Customer footfall has gone up dramatically and while it may not mean a sale today, some will come back when it’s time for them to change their car.’
The car was stickered up in one day after a photograph was taken of the engine using a high-resolution eight mega-pixel camera.
Meanwhile, Lawrence Good, Managing Director of Subaru (UK) Limited said: ‘This car has become quite a talking point back here in head office and is a fantastic and cost-effective advertising initiative.
‘It should inspire other dealers to either copy the idea or come up with their own innovative campaigns.’
