SSANGYONG is to supply 32 pick-ups to Highways England to help with its work maintaining and operating motorways and major A-roads.
The Mussos, which boast 4×4 capability, have been specially modified for the government-owned company by Walsall-based Babcock International, including fitting them with hi-vis orange and yellow livery plus 360-degree lighting.
Nick Laird, managing director of SsangYong Motors UK, said: ‘We are delighted to supply 32 vehicles to Highways England. It is a huge achievement for SsangYong to be recognised for its cost-effective, versatile and reliable products, especially from such a high-profile and credible organisation.
‘Our business introduced a fleet strategy 12 months ago with a focus on public sector, utilities and operational fleets. It’s an area in which, with our product line-up and company structure, we can compete successfully, offer flexibility and really add value. This is the start of a great working relationship with Highways England.’
The new partnership was born out of SsangYong’s success as a supplier on the Crown Commercial Services vehicle purchase framework, which offers SsangYong vehicles to numerous government agencies, including fire and rescue services, ambulance trusts and police forces.
Nick Harris, executive director of operations at Highways England, said: ‘This contract will help us maintain our network and provide a good service to road users, contributing to our key imperatives of safety, customer service and delivery. It is important that vehicles we use are cost-effective, reliable and versatile – the SsangYong Musso will be a valuable addition to our fleet.’
It comes as SsangYong adds another dealer to its network. Rogate SsangYong is now offering the brand’s range of 4x4s and SUVs from its premises on the A272 on the West Sussex/Hampshire border between Midhurst and Petersfield.
It has been established as a Renault franchised dealer since 1979. Since then, it has won various awards for its customer service and, more recently, for an industry-leading apprenticeship programme.
Mike Luff, dealer principal at Rogate SsangYong, said: ‘We were attracted to the SsangYong brand by the exciting new product making its way to the UK, especially the all-new Korando, which is due in our showroom from September 1.
‘We have been investing in our future and we hope to provide even better customer service and value-for-money products for many years to come and growing our business as a result.’
Laird said: ‘In the run-up to the exciting launch of SsangYong’s new C-segment SUV Korando, we have been – and still are – looking to attract new dealers across the UK. The focus on the expansion of our dealer network is of paramount importance to our customers, so we are delighted that Rogate SsangYong has decided to add our brand to its portfolio.’
Pictured are Nick Harris, left, and Nick Laird shake hands on the deal