12:10 pm, August 9, 2016
VANTAGE Motor Group, the fast-growing motor retailer with 26 dealerships across the North and Midlands, has invested £900,000 in building a brand new Kia showroom in Bradford.
Left to right: Michael Rider, Kia technician, John Leigh, service manager, Darren Binge, centre principal, Joe Ellis, sales executive
Based in Bradford, the state-of-the-art showroom, which opens this month, is Vantage’s second Kia dealership.
It incorporates Kia’s new ‘Red Cube’ design identity, which features strong red cladding and distinctive side-return architecture, and has an impressive eight-car showroom and 50 display spaces.
Mark Robinson, managing director, said: ‘We are excited about the opening of Vantage Kia Bradford, which is our second dealership to open in the city and which further underlines our ambition of being recognised as a Yorkshire-based national force in the motor industry.
‘This is a fantastic opportunity to further our relationship with the Kia brand in a superb growing market and we look forward to offering an excellent customer experience, as well as creating jobs for local people.’
The Vantage Kia site will create up to 10 new jobs and is expected to sell 750 new and used cars per annum.
It is Vantage’s fifth West Yorkshire dealership to open in 18 months as the company looks to increase its market penetration in the area.
The acquisition reflects a period of phenomenal growth for Vantage Motor Group, which has seen turnover to the end of 2015 increase to more than £200 million from £174 million in the previous year.
Vantage Motor Group was founded in Harrogate, North Yorkshire in 2003. The Group now has 26 dealerships across Northern England and the West Midlands representing Mazda, Toyota, Kia, Citroen, Honda, Hyundai, Skoda and Lexus.
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