MOTORISTS in four cities in the UK can now book test drives through Amazon for the first time, thanks to a collaboration between its delivery service Prime Now and Volvo Car UK.
The initiative – which runs for a limited time – lets people book a time that works for them, with the car delivered to their home or workplace by an expert.
It applies to the Volvo V40 hatchback and is available in London, Birmingham, Manchester and Edinburgh on certain weekends in June and July.
Jon Wakefield, the managing director of Volvo Car UK, said: ‘At Volvo Cars, we aim to make people’s lives easier. Our “Prime Now Test Drive” offer does just that, allowing potential customers to try our V40 on their terms and in familiar surroundings.
‘We’re proud to team up with Amazon to deliver this unique initiative – the first of its kind in the UK and the latest in a range of offerings from Volvo designed to take the hassle out of running a car.’
The whole sign-up process takes just a few minutes. Using their mobile device or desktop, Amazon users enter their postcode on the dedicated ‘Amazon Prime Now Test Drive’ webpage at www.amazon.co.uk/volvo then select their location and choose a time slot.
An expert, who can explain all of the car’s functions, will bring the vehicle to their door and accompany them as they put the V40 through its paces on roads familiar to them. If they’re then interested in buying the hatchback, they’ll be directed to their local Volvo retailer.
The initiative comes just months after Volvo introduced Care by Volvo – a pioneering subscription service that combines the full ownership package of a car into a monthly payment, with no up-front cost.
Prime Now test drives last for 45 minutes, and will be available for a limited time on a first-come first-served basis over the following weekends:
· London June 9-10
· Birmingham June 16-17
· Manchester June 23-24
· Edinburgh June 30-July 1
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