Been lurking for a while, but here goes...
I'm interested on hearing views on dealer email marketing.
Just about every other industry likes to collect email addresses for updates etc on their websites but I don’t see this on many dealer websites...
I can see that perhaps emails might be more effective for MOT / servicing reminders but what about stock updates?
In the spirit of full disclosure, I work in digital marketing but am just trying to get a handle on how the trade uses email. I had a word with James and he gave me the green light to ask.
Any thoughts, opinions, tactics?
Thanks in advance
Bonus feature: up for answering any digital related questions if you have any. Drop me a PM. My way of saying thanks for helping me out.