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Advertising - Marketing Now weâ€™re glued to the TV from time to time , couldnâ€™t help but see the latest â€˜ seasonalâ€™ adverts from the BIG boys of retailing ! We have #bearandhare [john Lewis ] #magicandsparkle [Marks & Spencer ] Morrisons / Debenhams â€“ think theyâ€™ve missed a trick â€“ No # hashtag ( I canâ€™t see one anyway! ) ..And Iâ€™m sure many others will follow! Iâ€™m told John Lewis sales have rocketed since the advert was screened ! John Lewis / M&S /Debenhams adverts are quite long .....and ONLY at the end they mention the brands, is this to keep us on suspense so that we watch till the end? All very cleaver but Iâ€™d have thought a cleaver â€˜brandingâ€™ sign passing in the back ground so forth would create awareness ? Any thoughts?