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  1. I Guess everyone's heard the news of the massive loss of Tesco, worst in its history, Once a very dominant leader and full of innovations seems to have lost its way! so what can we all learn from their mistakes ?
  2. Advertising - Marketing Now we’re glued to the TV from time to time , couldn’t help but see the latest ‘ seasonal’ adverts from the BIG boys of retailing ! We have #bearandhare [john Lewis ] #magicandsparkle [Marks & Spencer ] Morrisons / Debenhams – think they’ve missed a trick – No # hashtag ( I can’t see one anyway! ) ..And I’m sure many others will follow! I’m told John Lewis sales have rocketed since the advert was screened ! John Lewis / M&S /Debenhams adverts are quite long .....and ONLY at the end they mention the brands, is this to keep us on suspense so that we watch till the end? All very cleaver but I’d have thought a cleaver ‘branding’ sign passing in the back ground so forth would create awareness ? Any thoughts?