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  1. I'm always interested to know what type's of marketing dealers [business] do ? Is everyone just focused on ' on line' website full stop! I've tried Radio but personally feel that it should work but never produces the desired results - maybe its good for 'branding' but difficult to monitor even with call to action ads. I do mail shots, direct mail, leaflet drops, email marketing, local press, not fully ventured in to sms/ text as yet. Any thoughts out there ? Anything you've tried and thought it was good? or tried something which you thought was great but it failed to deliver any results ?
  2. Radio Advertising Just wondering what peoples thoughts are on Radio advertising! Normally I don’t listen to commercial radio (because of the ads !! ) but thinking about giving it another shot – locally, but this morning I listened to a couple of car dealer ads. Interesting one is a national group – advertising new Fords with pay half today – then nothing for two years –then pay the other half – no interest charges! 2nd Mercedes Benz UK offer on all used C & E Class models with £1000 contribution towards finance deals BUT the cars MUST be over 90 days in stock! Any thoughts ?