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Well I guess it's this time of year that we all look back at the joys and triumphs , wondering where 2015 went ..it only seems 5 minutes since we were welcoming 2015 never mind waving goodbye to it. For me business has been challenging in 2015 compared to the 2 years of great results, so I have to think was it the market, was it me, the strategy ..we all do it and wonder what we did right /wrong or indifferent , so many things to take into account. In trying to see if I make next year absolutely awesome , I've been looking at Autotrader iControl system , lots of interesting data and a totally new way to sell cars, but one of the things that it shows is desirability of cars in areas, especially in my area, this would obviously help to sell cars faster and more profitable ! I also use motors.co.uk and asked for some data on my stock , now you'd think that would match AT desirability chart , wouldn't you ? Both give me different information , call me old fashioned but I've always worked on what I think I can sell from my business profitably , doesn't always work as its gut feeling , not actual science. Majority of the time gut feeling works ,but the odd few just do not work out , but then again if it was that easy everyone would be selling cars! Curious to know · How's your year been in comparisons to say last 2 ? · How do YOU buy cars ? desirability ? value? ?? whats on offer at the time? · will YOU Change the way you buy/sell cars in the coming year compared to 2015? · Do YOU Price your car at 'the price' as opposed to higher and then lower it if it doesn't sell ? · Do you have an overage policy or till it sells? · What ONE thing did you learn this year that you believe will significantly change/help you business next year ? Thanks for your input guys, wishing you all a happy new year and a very prosperous 2016.
Whilst you have all been moaning and groaning about the latest Autotrader price increase we have been filling our boots with selling cars via Facebook. No I know what you are all going to say " we already DO Facebook" , but DOING Facebook is NOT enough, you have to learn how to master it and the persistently work with it until it starts paying off. Directly marketing customers, right down to age, gender, where they stay, what they like, even which TV programmes they watch.....I know it's crazy, but YOU can use this technology now! Yes you have to pay to get results, but trust me it's only a fraction of what you are paying advertising on Classified Adverts especially Autotrader. Now there are two ways to do this, either take the hard lonely path which takes about three years to master (this is what we did) OR take the easier more direct route which will normally take about 3 months to get results! Let me know if you want any help and I'll point you in the right direction. As Albert Einstein once said " Insanity is doing the same thing over and over again and expecting different results " Jim