Search the Community
Showing results for tags 'social media'.
Found 3 results
Hi all, I'm the Digital Marketer at First Response and just wanted to share some industry knowledge with you guys. Facebook have just updated their algorithm (how they decide which posts get seen) and they've made it extremely hard for any business Page to now show on people's newsfeed. Essentially, to get onto a newsfeed you will now have to pay for it or have incredible engagement. If you're a Facebook-focused dealer then you will likely need to start thinking strategically. Facebook want conversations between a dealership and its fans/customers. I would not be surprised if over the next coming weeks you see your reach dropping significantly on your posts and your engagement coming to a halt (calculate this by adding likes, comments & shares over the week or month then dividing by number of likes). My best advice for dealers at the moment is to: Allow conversations on your page (reviews, posts, comments) and actively respond back to them Use video - this naturally has more reach and live videos are even better Stop posting the same stuff over and over again, it's about quality not quantity (if applicable) Start thinking about what your fans want to see (not what you want to show them) Consider putting aside some budget and/or man power for your Facebook There's a lot to take in there but I am happy to answer any questions! Jade Digital Marketer First Response Finance
Posting Pictures / information/ Registration numbers on Social Media. Iâ€™ve been thinking about this for a quite a while and the recent story about Paul Weller made me wonder even more. Iâ€™m always cautious about what information I post on social media, I always ask customers if they are OK with their picture being posted on FB / Twitter when theyâ€™ve bought a car from me. Itâ€™s all too easy to snap away without thinking and post pictures /information which could cause an issue for some one. The Paul Weller situation is a bit different as itâ€™s his children, but what if you spotted a car with an unusual registration number , snapped away posted it on twitter , and the car shouldnâ€™t have been there for whatever reason ??? I nearly did that say a car with â€˜GOKâ€™ ( Donâ€™t think it was Gok Wan !) But was just about to take a picture and thought â€˜what ifâ€™ ... I didnâ€™t bother! We all do these things on spur of the moment and its for fun , but in reality are we asking for trouble ? lawsuit ? any thoughts ?
After the Top 100 most influential twitter car dealers was published, I asked myself what actually is more influential? Facebook or Twitter? I post videos, pictures, questions and even just comments or observations. Everything I post to Facebook gets automatically posted to Twitter. I think I have a good following on Facebook, most of my interactions are done with customers or potential customers, whereas most of my followers and interactions on Twitter are done with fellow dealers or others in the motor trade. I like both forms of social media, but for very different reasons. The things I post, definitely go further with Facebook, and I know I've sold more cars as a result of Facebook than I have via twitter. I also know that more of my customers are more active on Facebook than they are on Twitter. What does everyone else prefer Facebook or Twitter? and why? Is there a way of monitoring how influential we are on Facebook? And, is there a way of monitoring which one is most influential for car dealers? Would love to know peoples thoughts.