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umesh

PPC [ Pay Per Click ]

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Not sure if this topic has been covered , sorry if it has and I may have missed it ! 
But 
Is anyone using PPC Campaign and how effective is it / has been ?
Thanks
Umesh 

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the cost of ppc has rocketed over the years, back in 2005 I was paying between 8 to 12p per click for the keyword sell my car, now the big greedy boys have got involved the average cpc for the same keyword is a staggering £3.82 per click.  

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