• Car Dealer Plus
No Result
View All Result
  • Latest
  • Used Cars
  • Live
  • Forum
  • Power 2020
  • Used Car Awards
  • CDX
  • Knowledge
  • Suppliers Guide
  • About Us
  • Latest Issue
  • Top 100
  • CD Plus
  • Latest
  • Used Cars
  • Live
  • Forum
  • Power 2020
  • Used Car Awards
  • CDX
  • Knowledge
  • Suppliers Guide
  • About Us
  • Latest Issue
  • Top 100
  • CD Plus
No Result
View All Result

OPINION: Offer open season

Car Dealer Magazine by Car Dealer Magazine
September 17, 2008
0
Home News

35234isu.jpgSEPTEMBER is a crunch month for car makers. And thus, is turning into the month of the special offer.

Many manufacturers seem to be running headline-grabbing September-only incentive campaigns, all with the intent of shifting metal. Some of the deals really are eye-watering.

Chevrolet is a value brand. Yet it’s also able to offer £2,375 off a 1.4 Kalos 5dr, reducing it to just £6,995. £1000 off the Matiz 1.0 SE plunges it to £5,995, too.

But significantly, the offer only runs from 11-30 September. Buyers ordering after that date will lose out.

Renault has been running ‘Le Cheque’, which has actually already ended. This was a cashback deal, giving £1000 to Clio buyers, £2000 to Megane buyers and £3000 to those choosing a Scenic.

Citroen has a raft of September 0 per cent finance offers, up to four years in length. There is also the usual blister of cashback offers – £2400 on a C4 1.4 LX 5dr takes it down to £9995, for example, but there’s also £2700 on C3s and a dramatic £5500 on Xsara Picassos.

(Could this, incidentally, make the ageing MPV an oddly attractive buy for credit-crunched buyers?)

Honda’s on the offer run, too. The company’s ‘first ever sales event’ has been widely advertised on TV, but you have to go to dealers to find out specifics. There is lots to attract: £3044 off a Civic Type R GT, taking it to £15,996, was the boast of one Bristol dealer.

Fellow Japanese maker Suzuki is, from 10-30 Sept, doing 0 per cent finance on the new SX2, priced from £9995. The SX4 and Grand Vitara are promotioned, too – and three years’ road tax is also thrown in, too. Just the thing to ally fears of SUV VED meltdown…

Even Volkswagen is at it. The maker’s offers are well hidden on its website, but realise that ‘orange’ prices are special deals, and you’ll see incentives on most models from Fox to Phaeton. The idea of a brand-new £11,995 Golf has some appeal, even if it is being imminently replaced. And so it continues.

So why are makers doing it? To get stock shifting, and to manage incentive schemes. Everything is geared for September – so, by introducing dramatic money-saving schemes for car buyers, manufacturers can ensure all the cars their factories have earmarked for them start to shift.

It’s even more crucial this year, given how bad August was. Cars have to keep flowing, and with grim summer months stemming that flow, the market has to be woken up. A big splash for September is many makers’ way of doing this.

It, hopefully, should help clear the decks for the final quarter of the year. Help make things a bit more stable. Only 10 days into October, when the monthly trading results are out, will we know for sure.

Previous Post

Rolls rolls East

Next Post

Best used car revealed

Related Posts

Groupe PSA and FCA merger gets closer to reality as Stellantis shares prospectus is approved
News

Stellantis is officially here as Groupe PSA and FCA complete merger

January 16, 2021
Car Dealer Podcast Episode 5 out now! The biggest news stories and top advice from the last seven days
News

Car Dealer Podcast Episode 5 out now! The biggest news stories and top advice from the last seven days

January 16, 2021
Car dealers in Northern Ireland face extended closure as easing of restrictions ‘highly unlikely’ after six-week lockdown
News

Car dealers in Northern Ireland face extended closure as easing of restrictions ‘highly unlikely’ after six-week lockdown

January 16, 2021
MOT and service bookings experience ‘hefty’ surge after third national lockdown announced
News

MOT and service bookings experience ‘hefty’ surge after third national lockdown announced

January 16, 2021
Car dealer jailed for murdering his wife is sued by family for £1.5m
News

FCA boss urges insurers to ‘move quickly’ and pay business interruption claims

January 16, 2021
Thousands of jobs to go as Honda confirms ‘devastating’ Swindon car factory closure
News

Could Elon Musk take over Honda site in Swindon for Tesla production?

January 16, 2021

Want to receive the latest news?

Sign up to the Car Dealer daily news briefing for the latest news and advice during these unprecedented times.

Subscribe Now
Car Dealer Top 100 – The list in full of the most profitable car dealers in the UK
Car Dealer Top 100

Car Dealer Top 100 – The list in full of the most profitable car dealers in the UK

December 21, 2020
Used Car Awards Shortlist: Find out who made it through mystery shopping and are now in running for our gongs
News

Used Car Awards Shortlist: Find out who made it through mystery shopping and are now in running for our gongs

January 6, 2021
Car Dealer Live: Data shows there are buyers out there and they want new cars via click and collect, say What Car? team
Car Dealer Live

Car Dealer Live: Data shows there are buyers out there and they want new cars via click and collect, say What Car? team

January 15, 2021
Car Dealer Live: Top tips for car dealers to keep business and spirits high during national lockdown
Car Dealer Live

Car Dealer Live: Top tips for car dealers to keep business and spirits high during national lockdown

January 16, 2021
Less demand at home and abroad sees car production drop by nearly a fifth
News

Car dealers blast manufacturers for continuing to impose sales targets during lockdown 3 as ‘morally wrong’

January 15, 2021
Become a Car Dealer Plus member and get more out of this website including free legal advice
News

Become a Car Dealer Plus member and get more out of this website including free legal advice

January 15, 2021
Car Dealer Power

Car Manufacturer of the Year – Where did your manufacturer rank in Car Dealer Power 2020?

January 15, 2021
Car Dealer Power

The best car dealer suppliers named in the Car Dealer Power Awards 2020

November 26, 2020
  • Latest
  • Used Cars
  • Live
  • Forum
  • Power 2020
  • Used Car Awards
  • CDX
  • Knowledge
  • Suppliers Guide
  • About Us
  • Latest Issue
  • Top 100
  • CD Plus
Call us: 020 8125 3880

© 2020 Blackball Media

No Result
View All Result
  • Car Dealer Plus
  • Latest
  • Used Cars
  • Live
  • Forum
  • Power 2020
  • Used Car Awards
  • CDX
  • Knowledge
  • Suppliers Guide
  • About Us
  • Latest Issue
  • Top 100

© 2020 Blackball Media

Log In
Register
Register
Server C