• Car Dealer Plus
No Result
View All Result
  • Latest
  • Used Cars
  • Live
  • Forum
  • Power 2020
  • UCA 2020
  • UCA 2021
  • CDX
  • Knowledge
  • Suppliers Guide
  • About Us
  • Latest Issue
  • Top 100
  • CD Plus
  • Latest
  • Used Cars
  • Live
  • Forum
  • Power 2020
  • UCA 2020
  • UCA 2021
  • CDX
  • Knowledge
  • Suppliers Guide
  • About Us
  • Latest Issue
  • Top 100
  • CD Plus
No Result
View All Result

OPINION: Offer open season

Car Dealer Magazine by Car Dealer Magazine
September 17, 2008
0
Home News

35234isu.jpgSEPTEMBER is a crunch month for car makers. And thus, is turning into the month of the special offer.

Many manufacturers seem to be running headline-grabbing September-only incentive campaigns, all with the intent of shifting metal. Some of the deals really are eye-watering.

Chevrolet is a value brand. Yet it’s also able to offer £2,375 off a 1.4 Kalos 5dr, reducing it to just £6,995. £1000 off the Matiz 1.0 SE plunges it to £5,995, too.


But significantly, the offer only runs from 11-30 September. Buyers ordering after that date will lose out.

Renault has been running ‘Le Cheque’, which has actually already ended. This was a cashback deal, giving £1000 to Clio buyers, £2000 to Megane buyers and £3000 to those choosing a Scenic.

Citroen has a raft of September 0 per cent finance offers, up to four years in length. There is also the usual blister of cashback offers – £2400 on a C4 1.4 LX 5dr takes it down to £9995, for example, but there’s also £2700 on C3s and a dramatic £5500 on Xsara Picassos.

(Could this, incidentally, make the ageing MPV an oddly attractive buy for credit-crunched buyers?)


Honda’s on the offer run, too. The company’s ‘first ever sales event’ has been widely advertised on TV, but you have to go to dealers to find out specifics. There is lots to attract: £3044 off a Civic Type R GT, taking it to £15,996, was the boast of one Bristol dealer.

Fellow Japanese maker Suzuki is, from 10-30 Sept, doing 0 per cent finance on the new SX2, priced from £9995. The SX4 and Grand Vitara are promotioned, too – and three years’ road tax is also thrown in, too. Just the thing to ally fears of SUV VED meltdown…

Even Volkswagen is at it. The maker’s offers are well hidden on its website, but realise that ‘orange’ prices are special deals, and you’ll see incentives on most models from Fox to Phaeton. The idea of a brand-new £11,995 Golf has some appeal, even if it is being imminently replaced. And so it continues.

So why are makers doing it? To get stock shifting, and to manage incentive schemes. Everything is geared for September – so, by introducing dramatic money-saving schemes for car buyers, manufacturers can ensure all the cars their factories have earmarked for them start to shift.

It’s even more crucial this year, given how bad August was. Cars have to keep flowing, and with grim summer months stemming that flow, the market has to be woken up. A big splash for September is many makers’ way of doing this.

It, hopefully, should help clear the decks for the final quarter of the year. Help make things a bit more stable. Only 10 days into October, when the monthly trading results are out, will we know for sure.

Get more from Car Dealer

  • Premium stories
  • Used car data
  • Magazine early access
Register

Or Sign in

Related Posts

Unicorn Autos Eccles
News

Nine cars stolen and four still missing following burglary at car dealership

April 10, 2021
Podcast Jon Reay
News

Car Dealer Podcast: We plan our pre-reg Roller business, talk furlough fraud, and discuss booming sales

April 10, 2021
MG Cyberster
Car News

MG shows off first pictures of Cyberster electric sports car concept

April 10, 2021
Flowers left for Duke of Edinburgh
News

April 10 round-up: Duke’s funeral plans; MG shows off Cyberster; Shapps hints to holidays abroad; House price high

April 10, 2021
Motorpoint Chingford
News

Over two thirds of motorists waiting for showrooms to reopen to buy a new car

April 10, 2021
Pound coins and bankotes via PA
News

Lockdown restrictions caused consumer car finance new business volumes to drop by more than a quarter in February

April 9, 2021

Want the latest news?

Sign up to Car Dealer's daily news email updates

Subscribe
Electrified vehicle registrations overtake diesels for the first time in Europe
News

What is stopping car buyers from switching to EV? Our exclusive white paper reveals all

April 8, 2021
How many car dealerships does each manufacturer have in the UK? Car Dealerships Locations List 2021 revealed
News

How many car dealerships does each manufacturer have in the UK? Car Dealerships Locations List 2021 revealed

March 12, 2021
Used Car Awards with Mike Brewer and James Baggott graphi
News

Who won what at the Used Car Awards 2020? Mike Brewer reveals our winning car dealers

March 12, 2021
Used Car Awards 2021 logo
Used Car Awards

Used Car Awards 2021 will be back in all their glory on November 29 hosted by Mike Brewer

March 17, 2021
The Newcomers: Here are the 10 electric car brands coming to a forecourt near you soon
News

The Newcomers: Here are the 10 electric car brands coming to a forecourt near you soon

March 30, 2021
Trophy Cars forecourt
News

Investigation: Meet the hyper-specialist car dealers making their money from weird and wonderful motors

March 12, 2021
Car Dealer Top 100 – The list in full of the most profitable car dealers in the UK
Car Dealer Top 100

Car Dealer Top 100 – The list in full of the most profitable car dealers in the UK

February 10, 2021
BMW, Mercedes, Audi and Volvo, could they be sold under one roof?
News

Multi franchising: Premium brands rule out selling cars alongside rivals in same dealer – as others remain tight-lipped

March 11, 2021
  • Latest
  • Used Cars
  • Live
  • Forum
  • Power 2020
  • UCA 2020
  • UCA 2021
  • CDX
  • Knowledge
  • Suppliers Guide
  • About Us
  • Latest Issue
  • Top 100
  • CD Plus
Call us: 020 8125 3880

© 2020 Blackball Media

No Result
View All Result
  • Car Dealer Plus
  • Latest
  • Used Cars
  • Live
  • Forum
  • Power 2020
  • Used Car Awards 2020
  • Used Car Awards 2021
  • CDX
  • Knowledge
  • Suppliers Guide
  • About Us
  • Latest Issue
  • Top 100

© 2020 Blackball Media

Log In
Register
Register
Server 2