GardX International has announced today that Alistair Jeff, former CitNOW director, will be joining the company as a consultant for the new GardX AD-Vantage SpinCar 360 Platform.
GardX have recently introduced to the UK Automotive sector a brand new digital merchandising platform. The product, ‘AD-Vantage 360 SpinCar,’ has proven to be a huge success with some of the UK’s dealer groups who are implementing this exciting new medium throughout their Dealerships.
By teaming up with Jeff GardX have gained his expert knowledge and experience to further develop and expand their digital operation. With 27 years in the automotive market Alistair has a rare depth of automotive experience across a broad spectrum of the market.
Having spent his early career within dealerships he then moved into the digital arena and from 2000 he worked with agencies and OEMs. Three years ago Jeff left AutoTrader in order to help build the UK and overseas personal-video business for CitNOW where he was a director until leaving late in 2016 to pursue consulting opportunities.
GardX are delighted to welcome Jeff to the team, and Victor Coutin, managing director stated: ‘We are confident that Alistair will bring a strong competitive edge to the development and expansion of our digital portfolio. As a company we are constantly seeking new ways to differentiate ourselves in the marketplace and keep ahead of the competition; there is no doubt the digital market is the future and we want a piece of that action. We welcome Alistair on board to add his expertise to our GardX ‘AD-Vantage Spincar 360’ product.’
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