Buyer site ranks highly

Time 9:14 am, November 5, 2008

INDEPENDENT reports rate as the most consistently high-ranking website for used car buyers.

Metrics included search times and Google ranking – and, of the 16 used car portals looked at, buyyourcar ranked in the top 5 for 75 per cent of the search terms searched for.

These included ‘second hand car’, ‘used cars’ and ‘used Volkswagen’. There’s a tip to apply to your own used car listings!

The report also revealed that Google accounts for more than 80 per cent of the UK search market – domination indeed. If you don’t have a good ranking here, you’re in trouble.

What’s more, it showed how the credit-crunched market is affecting buying trends. New car enquiries are down 25 per cent at the site. Used car enquiries are up by the same amount…

Marketing manager Daniel Phillips, was chuffed to bits. ‘The report shows that ranks for every search phrase that was compared in the report, and never outside the first 20 results, underlining the online presence we can provide to the motor industry.’

Want to see more? Find it here, and a summary here.

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Car Dealer has been covering the motor trade since 2008 as both a print and digital publication. In 2020 the title went fully digital and now provides daily motoring updates on this website for the car industry. A digital magazine is published once a month.

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