CAP’s annual yacht racing event has been deemed a huge success by multi-franchise dealer group head Danny Palmer.
Who, incidentally, has vowed to return after making the top three for overall racing honours!
‘It is a brilliant mechanism for me to take some of my senior managers out and see how the perform in an unfamiliar environment’ said Palmer, who heads Palmers Motor Company, a seven-dealership, multi-brand group. They, along with other guests, were drawn from across the motor industry for the annual event staged in Port Solent.
‘Although everyone had a good time, we do not treat it as a jolly,’ continued Palmer, ‘but rather, as a highly-effective team-building event. My guys are still talking about it and I would recommend it to any dealer who is looking for a way to reward or test their teams in an enjoyable way.’
And he’s thrown the gauntlet down. ‘I intend to come back next year – and we’ll be aiming for a win.’ Will you be among his challengers in 09?