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Car Dealer buys Stig

Time 13 years ago

50746toy.jpgA West London Car dealer now owns The Stig!

Or, rather, THE 571G – the personalised number plate just sold by the DVLA.

And he paid royally for it – £10,690, or 26 times more than the £400 reserve. Owner Rick Fusari beat a dozen others in the running for the plate.


‘Like all motoring enthusiasts I’m a fan of Top Gear. Ironically, though, my mum always says she can’t stand ‘that man’ Jeremy Clarkson, but that won’t stop me going out and buying a white crash helmet.’

Fusari may have paid top dollar, but the free marketing in the national press he’s getting from it may just offset that. But we do hope he doesn’t take to commuting in a white helmet; we’ll be watching, to see what tricks he has up his sleeve.

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Car Dealer has been covering the motor trade since 2008 as both a print and digital publication. In 2020 the title went fully digital and now provides daily motoring updates on this website for the car industry. A digital magazine is published once a month.

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