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Citroen online record

Time 13 years ago

51802cit.jpg128 cars in a single sale saw a new online record set for BCA’s Live Online system.

It happened at Citroen’s Super Sale at BCA Bridgewater on 8 July.

And, for further evidence of the growing confidence in bidding remotely via online systems, over half the cars sold were to online buyers – who also bid on three in every four cars. 84 buyers registered for the sale, with a further 76 dealers logging in via their computers.

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Michael Brown, head of remarketing for Citroen UK, said: ‘This was another remarkable record-breaking result for us, and comes at a time when many in the used arena are experiencing difficult trading conditions.

‘In partnership with BCA, we are seeing the benefits that integrated online sales channels are delivering to buyers and sellers alike.’

BCA Live Online uses web browser technology to deliver live video and real time audio to remote bidders, allowing them to compete with buyers in the auction hall. Screens in the auction hall display online bids, meaning the system is transparent for both sets of buyers.

Oh, and off the 277 cars entered, a conversion rate of 89 per cent was achieved – generating revenues of £1.5m. This was equivalent to 99 per cent of CAP Clean.


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