Dealer born for work…

Time 8:25 am, October 17, 2008

026096300_1224149257.jpgDEALER principal for Browns Lane Garage, John Manning, doesn’t just live for work. The 74 year-old was also born there.

Daihatsu’s latest dealer recruit is a 10-staff-strong stand alone Daihatsu-exclusive site. It’s been open a month and has already sold 11 cars, while registering four demonstrators.

But it’s Manning’s unique claim that really pricks people’s ears up.

As he explains, ‘The site originally included a butchers and a grocer’s shop, and I was born above the grocers 74 years ago.

‘The family eventually turned the shops into a car showroom, and I have been here ever since. This has helped us build up a loyal band of customers who have tended to stay with us over the years – very useful in these challenging times.’

Paul Hegarty, operations director, Daihatsu Vehicle Distributors Ltd, said: ‘This is a very welcome addition to our ever-expanding network, and we are delighted that Browns Lane has got off to such a flying start.

‘With such enthusiastic and friendly staff, and a strong and loyal customer base, I am sure this initial success will be maintained.’

Browns Lane Garage – which, until recently, sat next door to the now-disbanded Jaguar car plant – is one of 20 new dealers Daihatsu plans to appoint in 2008. Its current UK total is 105.

Year-to-date sales are looking good, too – they’re up 4 per cent, despite the frailty of the market.

Car Dealer Magazine's avatar

Car Dealer has been covering the motor trade since 2008 as both a print and digital publication. In 2020 the title went fully digital and now provides daily motoring updates on this website for the car industry. A digital magazine is published once a month.

More stories...

Server 190