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Dealer in the pink

Time 13 years ago

110908kia.jpgIT’S an unusual request. But one that didn’t stump Sandicliffe Motor Group.

GP Dr Helen Hobbs loves pink. Sandicliffe Leicester Kia was able to oblige. Cue one brand-new Kia Sorento, painted completely pink.

Needless to say, it’s the only pink Sorento in the country.

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Brand manager Adey Allen said: ‘We have been asked for many things in our time, but this definitely tops the list, and is the first time a customer has ever asked for a car to be spray painted in such a vibrant colour.’

The bodyshop was able to oblige, with a full respray. It even consulted with Dr Hobbs on the exact shade of pink – and gave her the sample colour tag as a memento. She now wears it round her neck.

It’ll do nothing for residuals, and we’re not saying you should all rush out and start respraying motors. But it’s still a fine example of the great coverage going the extra mile can bring.

It’s also one highly prominent customer in the local community, telling everyone how good the dealer is: ‘The sales team were so helpful, as were the body shop who worked with me to find the exact shade of pink that I wanted and I am absolutely delighted’, said Dr. Hobbs.

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Where there’s pink, there’s pounds…

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Car Dealer has been covering the motor trade since 2008 as both a print and digital publication. In 2020 the title went fully digital and now provides daily motoring updates on this website for the car industry. A digital magazine is published once a month.

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