8:18 am, June 20, 2011
RAZSOR, a new digital marketing company, has launched new websites for the automotive market.
RAZSOR allows car dealers to customise and manage their own website from a range of cost efficient packages, each offering a simple and effective design.
The packages are proven to deliver a 56 per cent increase in traffic from search engines in addition to traffic generated from classified websites such as Auto Trader, a 99 per cent increase in advert views with buyers spending more time on the website, and 40 calls per month offering the opportunity for direct return on investment. If dealers convert just one in four of these into sales they could see a return on their investment of as much as £7,500, says the firm.
Ahead of the launch, RAZSOR conducted an in-depth research study that uncovered a real need for a better selection of dealer websites in the market.
Alastair Thornton, head of digital marketing, RAZSOR, said: ‘Our research demonstrates how important the right, easy-to-use website is to the business’ bottom line, with 10 per cent of survey respondents telling us that they would not be prepared to buy a car from a dealer that didn’t have its own site.
‘Car dealers operate in a tough market and now more than ever they need to ensure that they use the very best tools available to reach their customers and make sales. RAZSOR aims to help dealers by discussing their specific problems and then presenting a cost effective solution to create a strong online presence.’
