FERRARI has signed an agreement to open the first Ferrari Store in the British market.
The Ferrari Store, which will be managed by the Percassi Group, will be located on Regent Street, one of London’s most exclusive thoroughfares, and will cover around 550 square metres spread over two levels.
Work on the project will begin within the next few days and the Ferrari Store is scheduled to open this autumn. It will stock the entire range of Prancing Horse products aimed at Formula 1 fans, GT enthusiasts, children and collectors.
This agreement marks an important step in the Prancing Horse’s Ferrari Store worldwide development plan as the United Kingdom is one of the marque’s leading European markets. There are currently 20 outlets in the Ferrari retail chain, half of which are outside of Italy in China, the United States, United Emirates, Saudi Arabia, Spain, Macao and Singapore.
The Percassi Group is one of the leading players on the Italian and international retail scene and also owns the Ferrari Store in Milan which opened in September 2005.