Fiat targets contract hire

Time 13 years ago

071875100_1212163683.jpgFIAT intends to give its presence in Europe’s contract hire sector a boost – and has restructured its UK operations to reflect this.

Two new managers have been appointed, to support the country’s top 50 contract hire companies.

Paul Frain has been promoted to contract hire and leasing manager in the north, while Fiat newcomer Sam Watkins takes on the same role for the south of the country. They’ll report to corporate sales manager, James McMenamin.


Paul joined Fiat from Lex six years ago, and carried out the role of corporate sales manager until his promotion in April this year. One of Fiat Group’s top performers, Paul achieved the accolade of ‘Best Salesman 2007’.

Sam is a newcomer to Fiat, joining from Kia where she supported the implementation of a fleet specialist dealer programme and the expansion of corporate sales for the brand. Prior to that, she helped set up and run Mazda’s UK fleet operation.

‘The contract hire sector is growing across Europe, and Fiat’s approach will strengthen relationships with all providers, and improve sales,’ said Fiat Group’s fleet and remarketing director, Adam Pumfrey.

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