The new site provides an ‘easy-to-use introduction’ to the services offered by Fiat Group Automobiles’ flagship UK dealer for all of its famous marques: Fiat, Abarth, Alfa Romeo, Chrysler, Jeep and Fiat Professional.
Covering the three Motor Village showrooms – Marylebone, Croydon and Hayes – the site represents a large catchment area, giving a wide spread of customers the opportunity to browse, compare and arrange test drives of FGA’s exciting new car range.
New and used car details are listed, along with sections on business and fleet, motability, diplomatic and parts and servicing inquiries. A news and events library, careers section, and contacts information are also included to complete the new site’s features, which will continue to be developed.
‘Almost all car buyers now begin their search for a new vehicle on the internet – web traffic levels have grown by more than 360 per cent in the last 18 months,’ said Tony Dittli, managing director, Fiat Marylebone. ‘We wanted to provide a new website that satisfies this growing demand and offers something really worthwhile.
‘The key to this site is its convenience and flexibility. Never before have we had all our brands, and all our locations, in one easy-to-navigate area. Our customers deserve the best in terms of product information, offers and promotions, and I believe that is what we are giving them.’