Joe Greenwell, pictured right, has been appointed chairman of Ford of Britain and Nigel Sharp has been named managing director. Both will start their roles on January 1.
They replace de Waard, who has held both roles since 2006 as he takes up the vice-president of sales for Ford of Europe role.
Greenwell has been Ford Motor Company’s UK-based vice-president for governmental affairs since 2005, and was previously chairman and CEO of Jaguar and Land Rover.
Nigel Sharp became sales director in 2006 after holding senior finance, sales and marketing appointments across Europe, including stints as managing director of Ford’s operations in Switzerland, Hungary, Czech Republic and Turkey.
In his new role, de Waard will be responsible for sales across the company’s European organisation, including the UK, France, Italy, Spain and Russia. He will be based at Ford’s European headquarters in Cologne, Germany.
‘With these appointments, we are putting in place the final elements of a re-organisation of our sales organisation which we started planning following Stephen Odell’s move to Volvo earlier this year,’ said Ingvar Sviggum, vice-president, marketing, sales and service, Ford of Europe.
Other changes to the sales organisation announced include:
Jon Wellsman replaces Nigel Sharp as sales director, Ford of Britain
Bernhard Soltermann, currently managing director of Ford Austria, is appointed regional director of the newly-integrated Ford Austria and Ford Switzerland
Wolfgang Kopplin moves from his position as managing director Ford Switzerland, to become director of product marketing for Ford of Europe, replacing Wellsman