FIGURES from the Society of Motor Manufacturers and Traders (SMMT) show that Ford’s total vehicle sales in April were up by 242 units for the month compared with 2007, although, in a stronger April market, share dipped 0.5 per cent to 15.5 per cent.
Within that, Ford’s total UK vehicle retail sales to the end of April, compared with the same period in 2007, are ahead by 5,107 at 63,051 and retail share is up 1.2 per cent at 12.9 per cent.
‘The increase in our retail share is particularly pleasing and reflects the appeal of our latest models, including the new Focus and Mondeo,’ said Roelant de Waard, Ford of Britain Chairman and Managing Director.
‘We have made a strategic decision to limit even more severely our short-cycle business, and are focusing instead on strengthening our retail business based on the class-leading new products we have.’
In March, Ford hit a record number of commercial vehicle sales and this has helped establish a strong position for the year to date.
The launch of Ford’s new crossover, the Kuga, will strengthen further the retail sales appeal of the blue oval, which has seen popularity rise by over six per cent with private car buyers.
The Ford Kuga goes on sale next month and benefits from the lowest CO2 emissions in the expanding compact 4×4 segment.