Called Call Tracker, the package is made up of 3 parts – the first level of which is available free of charge.
This helps dealers see which adverts are performing well. It does this by placing call tracking numbers on adverts. Dealers are given a missed call alert.
The second part is Call Tracker Plus. This adds on instant alerts, allowing dealers to react faster.
Call Tracker Pro is the most comprehensive package. This features call recording, instant playback, and the availability of call feedback information.
This includes who took the call and what the end result was. Auto Trader says this makes it a useful salesperson performance monitoring tool. It also allows dealers to accurately monitor how effective particular advertisements are.
Craig Stevens, group sales director at Trader Media Group, said: ‘With the current economic climate, there has never been a more important time for dealers, regardless of their size, to start evaluating their advertising, to see which forms of marketing work – and which don’t.
‘We have launched Call Tracker to take the guesswork out of dealership marketing. With three packages available, dealers will be able to choose the right package for them, suited to their budget and resource.
‘With nearly 83 per cent of people refusing to contact a dealership again if their first call is not answered, dealers need to cut down missed calls, otherwise they could be missing valuable potential customers. Call Tracker will help them do this, easily and effectively.’