Alfa dealer’s smart promo

Time 13 years ago

THERE’S been a sharp drop in the number of people having their cars serviced – but one dealer has a plan!

Croydon dealership Kinghams is offering service customers the chance to try out a new Alfa MiTo while their motor’s having a check up.

Kinghams has added three baby Alfas to its courtesy car fleet with the new models arriving in January.


‘We have a huge client base of Alfa fans, built up over half a century,’ said director Keith Kingham. ‘It seemed to us that the quickest and kindest way to get them behind the wheel was to lend them one while theirs is out of use.

‘In fact, any customer could drive into our workshops in their old banger and drive out in a spanking new MiTo.’

Subject to insurance conditions and availability, Kinghams of Croydon will have three red loan cars, one petrol and two diesels.

What a great way to tempt people back into main dealers for servicing – and a top bit of product placement too. Kinghams – we salute you!

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