JAGUAR sells the best sub-£100k car stereo in the business.
That’s the findings of What Hi-Fi?, which has just released the results of its high end entertainment survey.
The Bowers & Wilkins system in the XF beat rivals from rivals including Audi, Lexus and Volkswagen, with the magazine’s editor commenting: ‘I’ve tested a great many in-car systems for both What Hi-Fi? Sound and Vision and What Car?, and this Bowers & Wilkins has huge appeal’
‘Its sound quality is terrific, and just as importantly, it’s sensibly priced, meaning more drivers will choose to specify it.’
The 440W system has surround sound, using Dolby Pro-Logic II 7.1, and boasts 14 speakers – made with Kevlar cones and aluminium domes in the tweeters.
Jaguar’s marketing director, CJ O’Donnell, said: ‘To have reached such levels of sound quality in the XF is a marvellous achievement considering this is the first time Bowers & Wilkins has collaborated with a car manufacturer.’
Costing £1140, such recognition will undoubtedly aid uptake of the system by customers, helping increase margins on a profitable line. It also opens up a new stream of customers: What Hi-Fi? readers may not be car buffs, but the audiophile in them may now just steer them towards Jaguar dealers…