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Jag hi-fi honour

Time 13 years ago

55778-a-jag.jpgJAGUAR sells the best sub-£100k car stereo in the business.

That’s the findings of What Hi-Fi?, which has just released the results of its high end entertainment survey.

The Bowers & Wilkins system in the XF beat rivals from rivals including Audi, Lexus and Volkswagen, with the magazine’s editor commenting: ‘I’ve tested a great many in-car systems for both What Hi-Fi? Sound and Vision and What Car?, and this Bowers & Wilkins has huge appeal’

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‘Its sound quality is terrific, and just as importantly, it’s sensibly priced, meaning more drivers will choose to specify it.’

The 440W system has surround sound, using Dolby Pro-Logic II 7.1, and boasts 14 speakers – made with Kevlar cones and aluminium domes in the tweeters.

Jaguar’s marketing director, CJ O’Donnell, said: ‘To have reached such levels of sound quality in the XF is a marvellous achievement considering this is the first time Bowers & Wilkins has collaborated with a car manufacturer.’

Costing £1140, such recognition will undoubtedly aid uptake of the system by customers, helping increase margins on a profitable line. It also opens up a new stream of customers: What Hi-Fi? readers may not be car buffs, but the audiophile in them may now just steer them towards Jaguar dealers…

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Car Dealer has been covering the motor trade since 2008 as both a print and digital publication. In 2020 the title went fully digital and now provides daily motoring updates on this website for the car industry. A digital magazine is published once a month.

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