Job

Digital Marketing Executive

Apply now Cox Automotive

Salary:

Birkenhead / Remote

Department:

The Group Marketing Department are a core part of our business, supporting all brands in the Cox Automotive portfolio including money4yourmotors. 

Cox Automotive cover all areas of the vehicle lifecycle, while Money4yourmotors focusing on consumer car buying.

Role:

You will be supporting the delivering of the Digital plans and activity for our money4yourmotors brand. Working closely with internal stakeholders and marketing agencies to support effective integrated marketing campaigns. 

The role will be responsible for the day to day management of money4yourmotors marketing’s digital channels, driving customer acquisition and retention, identifying and delivering optimisation programmes, ensuring we create an exceptional customer experience.

  • Continuous review and active management of website content and other online assets, through administration of CMS and liaison with internal stakeholders
  • Assist in the formulation of plans to build a lasting digital connection with consumers
  • Monitor the ongoing company presence on our social media and review channels (including Pinterest, Facebook, YouTube, Trust Pilot) responding to inbound enquires.
  • Active involvement in all areas of SEO (including, keyword selection, image optimisation)
  • Working with our agency to ensure the effectiveness of our paid channels, including PPC, Display, affiliates
  • Use web analytics software to monitor performance.
  • Deliver all digital marketing projects aligned to the Business and Marketing Strategy
  • Monitor competitor actions and propose tactics to address these
  • Prepare online newsletters and promotional emails and organize their distribution through various channels.
  • Acquire insight in online marketing trends and keep strategies up-to-date Maintain partnerships with media agencies and vendors

Skills:

  • Proven experience in a similar role
  • Have a good understanding of digital marketing concepts
  • Excellent understanding of digital marketing concepts and best practices
  • Working experience of Google Analytics
  • Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
  • Experience of interacting with customers over digital channels
  • Customer focused with the ability to understand customer needs and develop ideas to translate these into engaging online activities Strong planning, organisation and communication skills are essential

STRICTLY NO AGENCIES PLEASE

We work with a carefully selected set of recruitment agencies and we’re not looking to add to our PSL. 

We do not accept unsolicited agency CV’s sent to the recruitment team or directly to the hiring manager. We will not be responsible for any fees related to unsolicited CV’s.

Apply now Cox Automotive

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